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  • Free ShippingGreen striped cotton towel set of 6 with bath, hand and face towels Green striped cotton towels folded and stacked showing woven stripe detail

    Cotton Towel Set, 6 Piece, 2 Bath Towels, 2 Hand Towels, 2 Face Washers

    or 4 x $15.49 with Afterpay
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    In stock
    Sale price $6195 Regular price $12300
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  • Free ShippingSet of four sandstone 550 GSM ring spun cotton bath towels folded and stacked Set of four charcoal 550 GSM ring spun cotton bath towels folded and stacked

    Cotton Bath Towel Set, 4 Piece, 550 GSM, 68 cm x 137 cm

    or 4 x $19.74 with Afterpay
    Free Metro Delivery on selected items*
    In stock
    Regular price $7895
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  • Free ShippingSeven piece cotton bath sheet set in Turquoise with bath sheets, hand towels, face washers and bath mat Seven piece cotton bath sheet set in Soft Aqua with bath sheets, hand towels, face washers and bath mat

    Cotton Bath Sheet Set, 7 Piece, 550 GSM, 2 Bath Sheets, 2 Hand Towels, 2 Face Washers, Bath Mat

    or 4 x $36.99 with Afterpay
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    +7
    In stock
    Regular price $14795
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  • Free ShippingBaby pink 14 piece combed cotton bath towel set with bath towels, hand towels, face washers and bath mats White 14 piece combed cotton bath towel set with bath towels, hand towels, face washers and bath mats

    Cotton Bath Towel Set, 14 Piece, 500 GSM, 4 Bath Towels, 4 Hand Towels, 4 Face Washers, 2 Bath Mats

    or 4 x $31.24 with Afterpay
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    In stock
    Sale price $12495 Regular price $19800
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  • Free ShippingSnow white four piece cotton towel set with two bath towels, hand towel and bath mat Terracotta four piece cotton towel set with two bath towels, hand towel and bath mat

    Cotton Bath Towel Set, 4 Piece, 2 Bath Towels, Hand Towel, Bath Mat

    or 4 x $28.99 with Afterpay
    Free Metro Delivery on selected items*
    In stock
    Regular price $11595
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  • Free ShippingWhite striped cotton seven piece towel set with bath towels, hand towels, face washers and bath mat Teal striped cotton seven piece towel set with bath towels, hand towels, face washers and bath mat

    Extra Fluffy Striped Cotton Bath Towel Set, 7 Piece, 650 GSM

    or 4 x $49.49 with Afterpay
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    +3
    In stock
    Regular price $19795
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  • Free ShippingNavy 500 GSM bath towel set of four measuring 70 x 140 cm, folded in a stack Navy 500 GSM bath towel shown in a bathroom setting, 70 x 140 cm solid colour towel

    Cotton Blend Bath Towel Set, 4 Piece, 500 GSM, 70 x 140 cm, Navy

    or 4 x $30.99 with Afterpay
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    Low stock (6 units)
    Regular price $12395
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  • Free ShippingCamel combed cotton towel set with bath towel, hand towel and face washer Camel combed cotton towels folded and stacked showing dobby border

    Combed Cotton Towel Set, 3 Piece, Bath Towel, Hand Towel, Face Washer, Camel

    or 4 x $19.49 with Afterpay
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    In stock
    Sale price $7795 Regular price $10400
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  • Free ShippingFour silver 650 GSM cotton face washers, 33 x 33 cm, folded to show the contrasting dobby stripe border

    Classic Dobby Stripe Cotton Face Washer Set, 4 Piece, 650 GSM, 33 x 33 cm, Silver

    or 4 x $7.24 with Afterpay
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    In stock
    Sale price $2895 Regular price $3900
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  • Free ShippingSet of six white combed cotton hand towels, 500 GSM, 40 x 60 cm, folded with dobby border detail

    Cotton Hand Towel Set, 6 Piece, 500 GSM, 40 x 60 cm, White

    or 4 x $10.24 with Afterpay
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    In stock
    Sale price $4095 Regular price $5900
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  • Free ShippingSoft cotton bath towel, 73 x 34 cm, folded and shown flat Cotton towel showing absorbent looped pile texture in close up

    Cotton Bath Towel, Single, 73 x 34 cm, Highly Absorbent Quick Dry

    or 4 x $11.24 with Afterpay
    Free Metro Delivery on selected items*
    In stock
    Regular price $4495
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  • Free ShippingSoft cotton towel measuring 73 cm by 34 cm, folded and shown flat Cotton towel rolled up to show its lightweight, compact size

    Cotton Towel, 1 Piece, 73 cm x 34 cm (28.7 in x 13.4 in), Soft and Highly Absorbent

    or 4 x $11.24 with Afterpay
    Free Metro Delivery on selected items*
    In stock
    Regular price $4495
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  • Fast shipping

    Delivered Australia wide

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    Hassle free returns policy

  • Affordable pricing

    With no unnecessary markups

There is a quiet luxury in reaching for a thick, thirsty towel at the end of a shower. The right bath towels turn an ordinary bathroom into something that feels a little more like a retreat, soft against the skin and reliably absorbent morning after morning.

Choosing the Right Bath Towels for Your Home

Weight and weave make the difference. GSM, or grams per square metre, is the figure to look at, since it tells you how dense the towel is. Around 500 GSM gives a light, fast drying towel that suits guest rooms, the gym and humid summers, while 650 GSM and above feels plush and hotel like and holds up beautifully wash after wash. Denser combed cotton is softer and more absorbent, and a dobby or jacquard border adds structure that helps a towel keep its shape. Consider a bath sheet for a more generous wrap, and keep a set of matching hand towels and face washers on hand to complete the bathroom.

Key Features to Look for in a Bath Towel

  • GSM weight: around 500 for light and quick drying, 650 and above for a plush hotel feel.
  • Cotton quality: combed cotton for softness and absorbency that lasts through repeated washing.
  • Size: bath towels for everyday use, larger bath sheets for a fuller wrap.
  • Sets: coordinated bath, hand and face washer sets that match without hunting for pieces.
  • Border finish: dobby stripe and jacquard borders help the towel hold its shape.
  • Colourway: from crisp white through soft greys to warm earth tones and brighter shades.

What You Will Find in This Collection

Our range brings hotel style comfort and lasting durability to Australian bathrooms, from bath towels and generous bath sheets to hand towels, face washers and coordinated three piece sets. Cotton jacquard sets pair a bath towel, hand towel and face washer in one buy, while multi packs of 500 GSM and 650 GSM face washers cover the everyday. Colours run from crisp white and soft grey through to teal, aubergine, beige and warmer tones, so they are easy to style alongside our wider bath mats range for a pulled together look.

Styles to Suit Your Space

Crisp white towels lend a clean, spa like feel, soft greys suit a modern scheme, and warm earth tones bring a relaxed, natural note. Ground the room with a plush bath mat, keep the vanity tidy with a toothbrush holder, and finish the space with a laundry basket that suits the room rather than hides in it.

Ordering with Allure Home Collections

Every towel ships from our Australian warehouse with fast local delivery and honest pricing, with no inflated recommended retail prices to discount against. If you are matching a colour to something you already own, get in touch and we will help you find the closest shade. From our family to yours.

Bath Towel Questions, Answered

What is the difference between a bath towel and a bath sheet?

A bath sheet is larger than a standard bath towel, offering a more generous wrap and extra coverage. Bath towels are the everyday choice, while sheets feel that bit more indulgent.

What does GSM mean and what should I choose?

GSM is grams per square metre, a measure of how dense the towel is. Around 500 GSM is lighter, dries quickly and suits guest bathrooms, the gym and humid weather. From 650 GSM up you get a noticeably plusher, more absorbent towel that takes longer to dry. Neither is better, they simply suit different bathrooms.

How do I keep towels soft and absorbent?

Wash towels before first use, avoid heavy fabric softener which can coat the fibres, and dry them fully between uses. This helps keep them plush and absorbent over time.

Which towel material is most absorbent?

Cotton, and combed cotton in particular, is prized for its softness and absorbency. Quick dry weaves trade a little plushness for faster drying, which suits humid climates and busy bathrooms.

How many towels should each person have?

A common approach is to keep two to three towels per person, so there is always a fresh one on hand while others are in the wash or drying.

Why do new towels not absorb properly?

Towels are finished with softeners and sizing agents in manufacture, which sit on the fibres and repel water. A first wash strips that off. If a towel still beads water after a couple of washes, a wash with white vinegar and no detergent will clear any remaining residue.

How should I wash and dry towels?

Warm water, a normal detergent dose and no fabric softener. Do not overload the machine, since towels need room to move for the detergent to rinse out. Shake each towel before hanging or drying, which lifts the pile back up and is the single easiest way to keep them feeling plush.

How do I stop towels smelling musty?

Musty smell comes from a towel not drying fully between uses, which is common in a humid Queensland bathroom. Spread it across the full width of the rail rather than folding it in half, keep the room ventilated, and wash every few uses rather than waiting for it to look dirty.

Do coloured towels fade?

Some settling of colour in the first few washes is normal, so wash new coloured towels separately at first. Avoid bleach and bleach based stain removers on anything but white, and dry out of harsh direct sun, which fades deeper shades faster than washing does.

How often should towels be replaced?

A good cotton towel lasts a few years of regular use. The signs it is done are a thin, flat pile, fraying edges and a towel that stays damp rather than drying out. Old towels are worth keeping as rags for the car or the shed rather than binning.

Is a matching set worth buying?

A three piece set covering a bath towel, hand towel and face washer saves matching colours across separate purchases and is the simplest way to refresh a bathroom in one go. It also makes a straightforward gift, particularly for a new home.

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